Swiss watchmakers

There are examples of modern mechanical watchmaking that simply don't look like the rest.Artya is a quintessential example of this. Withthe nrst booth placement inside the show, it washard to miss Artya - and even harder once thevisitor had stopped to take a look at this brandcomprised completely of unique pieces.Conceived by former CEO of Romain Jerome,Yvan Arpa, the featured wristwatch at GTE wascalled Farfalla and contained genuine butterflywings under the sapphire crystal.

Housed in astainless-steel "coup de foudre" case that iscreated by subjecting the stainless steel to highpressureelectrical bursts, these uniquemechanical pieces of art appeal to those lookingfor a timepiece that is not entirely conventional.Likewise for wearers of Ladoire, a mechanicalbrand that professes a certain predilection forthe "rock'n'roll" si de of watchmaking. Anintensive pre-fair viral campaign for the newestline to emerge From the minds of founder LionelLadoire and technical CEO Richard Piras is the Peter Speake·Marin's Marin 2 timepiece, animated by an in-hou se caliber developedlast year; the Artya Farfalla timepieces have real butterfly wingson the dials, adding a level of creativity to timepieces never seenbefore;

Peter Speake-Marin Black Widow, featuring very limited editions (12pieces) in highly obvious colors and shapes. Thefour models in this line tell a story, with MrGreen - a neon soul clothed in bright greenbridges, components and dial details against thebackdrop of a pitch - black movement and case- writing the nrst chapter in a murderous sagain which the timepiece, as the object of everydesire, arouses extreme reactions and"engenders irreparable damage". The story, asdaring as the watches' visuals and manufacturemadecaliber Calvet/ 02, is to be continued.